Platform and Service Innovation

Samsung Family Hub™

Innovating a pioneering smart IoT platform and services tailored for modern family life and home appliances.

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Client
Samsung Electronic

Year
2015~2020

Role
Principal Designer - Director of UX Innovation

Transforming Refrigerators into Emotionally Engaging Digital Hubs and Fun Experiences for the Whole Family.

Introduction

The Family Hub™ UX Innovation transforms kitchen interaction into an emotionally engaging experience. As you enter the kitchen, an intuitive display provides instant access to key information.

Smart food alerts help maintain freshness and reduce waste, while the Meal Planner supports healthy eating and easy meal prep. Personalized Morning Briefings start your day positively, and memo-writing features enhance family connections.

In essence, the Family Hub™ turns everyday routines into meaningful moments, seamlessly blending modern technology with family life.

Acheivement

  • Pioneered solutions tailored for Western cultures, identifying new business and services opportunities.

  • Revolutionise four generations of UX innovation for Samsung’s Family Hub™ IoT Platform and Services.

  • Secured patents for innovative experience, interaction and features.

  • Contributed to strategic business planning and partnership development.

  • Conducted future experience innovative research and strategy.

  • Earned multi-year recognition with IF Awards and CES Awards.

Awards
IF Awards - 2018, 2019, 2020
IDSA Gold 2020

Patent
Refrigerator Storage System Having a Display.
US11016634B2, EP3504613B1, KR102346635B1 and WO2018044091A1 (Filed 31/08/2017)

More Than a Fridge.

A stimulating reel showcasing how the Family Hub™ platform and service innovation have transformed and enhanced family routines, enabling more quality time with loved ones both at home and on the go.

Test and Iterate.

It all begins with an idea. We start by rapidly prototyping and validating with target customers to gather early feedback on concepts and design details. We use these insights to iterate quickly, reducing development costs and ensuring the final product resonates with the target audience. Design is a continuous loop of testing and improvement.